We were contracted by River City Bank to come up with a series of ads over a year's time, most of which were placed in newspapers and in this two-color format. For the pajama ad I created the empty clothing in Adobe Illustrator and built the plaid pattern using the pattern feature. The women in the other ads were taken from stock photo cds. These images worked well for the messages we were asked to convey. As with most of our advertising work, we tried to keep text to a minimum and focus on the main points of the ads.